The less ostentatious luxury watch at Baselworld

March 17th, 2011    Posted in jewelry

Baselworld, large international gathering devoted to watches and luxury Silver Jewellery, opens its doors from 24 to 31 March in Basel (Switzerland). This year the show is a response to the crisis by turning to models less ostentatious and more sober.

Considered one of the biggest shows of the world watches and Wedding Jewellery
Baselworld is preparing to host during the last week of March, no less than 100.
000 visitors, including many collectors and watch enthusiasts, and almost 2,000 exhibitors from 45 countries. Of the 160,000 m2 Exhibition Centre Basel, the clock will occupy two-thirds of the exhibition area, against less than a quarter for jewelry.

Optimistic, the organizers have so far emphasized in its submission the presence of “all brands sector watches and Fashion Jewellery as well as major suppliers of diamonds, gemstones and pearls,” meaning that this prestigious show s is recovered from the crisis 2008-2009. Another sign of satisfaction, the return of some watchmakers, and the presence of newcomers.

Among the host of new features that present the brands this year, models less extravagant and less “bling-bling” are numerous, the current trend is clearly in simple design. In terms of watches, many brands have dipped into their roots to imagine new luxury timepieces.

The dials are therefore less fat, more refined, with one or two-tone colors, and is quite often a decoration inspired by the past: Art Deco New York 30 years in DeWitt, a tribute to Lange & Söhne the great explorers of the nineteenth century, wink Hermes saddle to its roots, tradition vintage Bell & Ross, etc..

Swiss manufacturers do not mean forget their expertise in technical matters. Mechanical innovations and delight fans, like Tag Heuer, which engages in Basel with the first watch to display the hundredth of a second center hand. Another important trend: the use of funds transparent boxes to reveal the mechanisms of movement.

Baselworld opens its doors Thursday, March 24 to Thursday 31 March at the Messe Basel Basel. Entrance fees are 60 CHF (about 47 euros) for a day pass, and 150 CHF (125 euros) for a permanent card.